Leasing & Marketing
Successful real estate projects need successful tenants. And it takes a great marketing plan executed by seasoned leasing professionals to find those tenants. Cypress Equities has the expertise to market and lease a real estate asset though all phases of its life cycle.
Our leasing team works with the country’s leading retailers – anchors, junior anchors, restaurants, specialty uses, lifestyle tenants and entertainment uses – to find the perfect mix of tenants for each property.
Cypress’ leasing strategy also includes understanding the market: an all-encompassing endeavor that requires insight on local competition, demographic trends, local political and economic issues, broker compensation, market rental rates, and a host of other pertinent real estate trends.
The Cypress marketing team supports the leasing effort by marketing portfolio assets to the retailer community, as well as to the shoppers/consumers that will be the key to making the project successful.
This includes developing brand strategy, creating digital marketing assets, building advertising campaigns, launching retailer support initiatives, embracing community outreach efforts, and devising customized plans for special events, public relations and non-traditional revenue enhancement.
For more information on Cypress leasing and marketing, contact Michael Wheat.